Discover the whimisal, lush world of a rising star in luxury bags
Mystical, graphical and in perpetual mutation.
The label may technically only be a year old, but French designer Julia Grita has been in the process of creating Eli Grita and fine-tuning its identity since she was a teenager growing up in Paris. A DJ, a dancer, an illustrator, a designer… all the facets of her buoyant personality were already painting the picture of a vibrant brand until she found her real inspiration in Mexico. There she started collecting the bags that she was discovering in the streets of Mexico. She loved their history, their singularity, their mystery. Wearing them gave her a feeling of being different, something that she wanted to offer women in her creations later on. That’s why every single Eli Grita bag is unique, has a number, a name; their wearer will never find the same one on the shoulders of another.
The designer brings a nonchalant glamor into play, combining the bold – exuberant colors, strong geometrical shapes – with the beautiful, offsetting the riot of color and texture with sleek lines and gorgeous leather.
Eli Grita never shies away from taking form and function to new heights, and her FW16’s covetable bags – lush, and furnished with interchangeable flaps – are as versatile as they are luxurious. Why can’t a bag change the way a woman’s mood does? The idea of making the flaps interchangeable came as evidence to her.
FW16 marked the season in which fashion’s most influential magazines really started to pay attention to Julia’s new brand of modern, sleek luxury bags. A collection of joyful contrasts, Eli Grita FW16 is the essence of eclectic elegance. If you want to update your classics with a timeless yet whimsical bag, pick yours from her limited edition collection. You will be the only one to own the same.
The Unique deserves the Best
Staying true to the brand’s values, it was necessary for the designer to find a way to create handcrafted bags one at a time. This is why Eli Grita’s bags are crafted in her Paris workshop using the finest leather material and a palette of rich textures. Leather, velvet, python, gold-plated straps… every detail embodies the extraordinary craftsmanship of Parisian artisans. Each bag is a unique piece.
Customizing and changing the covers of the bags at whim is an important part of the designer’s creative process. “I conceive my bags like magical boxes. Each has a particularity and a history while being a part of a whole”, she says.